A little over two months since its makeover and Hungama TV has already upped ad rates by 25 per cent on the back of an estimated 25 per cent growth in viewership.
It was in October this year that Disney UTV’s kids’ channel underwent a reboot, wherein a local flavour was imparted while keeping its ‘unapologetically fun loving, mischievous and boisterous’ character intact.
Hungama’s favour, Disney UTV kids’ network programming director Devika Prabhu said, “Apart from the refreshed look, we now have new shows like VIR: The Robot Boy and Ninja Warriors (dubbed by Javed Jaffery). New episodes of popular shows as well as new movie titles are also in the pipeline. Hence, apart from the new look and feel, children have new and exciting things to look forward to.”
Disney UTV media network ad sales executive director Nikhil Gandhi, said, “Our confidence has only grown and we see ourselves in the top position very soon. And our clients too believe in it and hence have come on board even after a hike in ad rates.”
Source: http://cablequest.org/news/national-news/item/3870-makeover-helps-hungama-hike-ad-rates-by-25.htmlSource: http://cablequest.org/news/national-news/item/3870-makeover-helps-hungama-hike-ad-rates-by-25.html
Source: http://cablequest.org/news/national-news/item/3870-makeover-helps-hungama-hike-ad-rates-by-25.htmlSource: http://cablequest.org/news/national-news/item/3870-makeover-helps-hungama-hike-ad-rates-by-25.html
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