Saturday 21 December 2013

News Corp acquires social news agency Storyful for $25 mn

Accelerating News Corp’s digital transformation and video strategy, the Rupert Murdoch-controlled company has acquired Storyful, the world’s first social news agency, for $25 million. 
Building on Storyful’s skill in finding verified news amid the noise of social media, News Corp will use its own global scale, robust digital presence and advertising expertise to enhance and expand the social news agency’s video products and services for newsrooms, advertising agencies and brands. News Corp will also utilise Storyful’s tools to help drive engagement and revenue across News Corp’s businesses. 

Storyful will operate as a standalone business unit within News Corp and continue to work with its existing roster of global customers, which includes The Wall Street Journal.

Source:
http://cablequest.org/news/international-news/item/3876-news-corp-acquires-social-news-agency-storyful-for-$25-mn.htmlSource: http://cablequest.org/news/international-news/item/3876-news-corp-acquires-social-news-agency-storyful-for-$25-mn.html

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