Music network 9X Media has unveiled its third compilation with Universal Music on the iTunes India store. The network’s Bollywood hits channel 9X Jalwa has launched ‘9X Jalwa RD Burman Blockbuster Beats’ on iTunes.
The compilation features 25 of the most popular Bollywood songs created by the legendary music director including ‘Mehbooba Mehbooba’, ‘Aa Dekhen Zara’, ‘Dil Lena Khel Hai Dildar Ka’, ‘Yamma Yamma’ and more. The songs can be downloaded from the iTunes store by paying Rs. 150. The compilation is meant to commemorate the classic tunes of the legend whose death anniversary was on 4 January.
9X Media Group SVP digital Vibha Gosher said, “This compilation is our tribute to the most versatile and iconic music director of Indian cinema. Our earlier integrations with Universal Music have received a phenomenal response, with the albums featuring among the Top 10 iTunes albums. RD Burman’s tunes still make the nation dance and we are extremely positive that this compilation will resonate well with Bollywood music lovers.”
The collection of songs will be promoted on 9X Jalwa through in-video integrations and promo spots programmed at key tune-in times during the day. In addition, the network will do intensive marketing of the tunes across the social media communities of 9X Jalwa and Universal Music India.
Universal Music India digital head Vinit Thakkar said, “RD Burman is undoubtedly one of the biggest names in the Bollywood music industry, and a large amount of his catalogue content lies with us. Hence, we feel that the ‘9X Jalwa RD Burman Blockbuster Beats’ compilation was the ideal way to commemorate his death anniversary, through its offering of classic RD Burman hits to all his fans.”