BBC World News is attempting to reach more mobile and tablet markets by launching a new video news service delivered specifically to Instagram users.
Instafax is a month-long experiment with three 15-second videos uploaded each day, intended to serve as a roundup of the day’s news.
The project has been positioned as an inheritor of BBC’s former Ceefax service – the world’s first teletext service that ran on UK television until 2012.
Head of BBC News Online, Steve Herrmann said: “We want the process to be organic, and we’re keen to trial new ideas on how we can use our video content to reach new audiences.”
“James Harding (director of BBC News) has been clear in his vision to find innovative ways to bring the best of our journalism to new audiences, something our team has been looking at for some time.”