JAINHITS, India’s only HITS Platform based service in an effort to digitize all analogue cable networks in the country, conducted a massive LCO (Local Cable Operators) meet in association with the state DP (Distribution Partners) for the Andhra Pradesh region. The meet saw close to 650 LCOs from across the state. The objective was to inform the gathering about the immediate cable digitization solutions that JAINHITS can provide across every corner of India.
Present on the occasion, Mr. Pradip Baijal, Ex Chief, TRAI (Telecom Regulatory Authority of India) said, “JAINHITS has obtained content coupled with all the regulatory approvals to supply cable TV and broadband, and has downloaded its signal. The time has come for the latest technology of HITS to take the signal directly to the LCOs, and then to subscribers, and to also supply broadband to subscribers through the LCOs.
According to the TRAI’s policy, it is expected that the services of several lakh cable subscribers are likely to be disrupted due to non-receipt of their Digital Addressable System (DAS) license from the Centre. Thus, JAINHITS - India’s first DTN service based on the next generation technology of HITS (Headend-In-The-Sky) can play a crucial role with its triple play service offering: Video, Voice and Data that can help digitize all analogue cable networks.
JAINHITS is not only offering digital cable services, but also providing high speed broadband and multi-screen service which allows the subscribers to view their favorite content on their TV sets, smart phones or tablet PCs - anywhere, anytime; apart from that there are interactive services such as healthcare, education and financial inclusion. HITS is the only platform in the country, offering complete empowerment and ownership to even the smallest LCO by making him a Leader & Cable Owner and an Independent Service Operator (ISO), by introducing innovative Products, Services, Schemes & Offerings etc. which will make the Digitization Process within the reach of their economic availability.
All the DPs for the state of AP were present at the meet namely; V. Balaji, Master Care Electronics Pvt. Ltd. (Vijayawada), P. Prasada Raju, One Implex Business Solutions Pvt. Ltd. (Hyderabad), Srinivasa Rao, Priyadarshini Communications (Kurnool), Prasada Raju, Priima Infomatics Pvt. Ltd. (Warangal), S. M Reddy, Sm Channel Marketing and B. Suresh, Sri HiSpeed Network (Tirupati). Giving the local flavor, the DPs present there elaborated on the relevance of the services for the AP market. In heavy monsoon period unlike the competition, JAINHITS technology, offers uninterrupted broadcast services for its subscribers in the region.
The key proposition of the HITS platform is its cost-effective investment for cable operators which stands at a minimum of only Rs 25,000 per month. With this, they expect to do business with 400 plus partners and install over 1000 Mini Downlink Headend’s across 640 districts of India by the end of 2014.