Network18 has announced a local online news strategy with News18.com. It is being positioned as the country’s India’s first web, mobile and tablet service to focus on news at the state and city level.
News18.com was launched on 26 January. Available on the web, on mobile phones and tablets, and as downloadable apps for iOS and Android devices, News18.com currently covers seven states: Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Rajasthan, Uttar Pradesh and Uttarakhand. It will expand the remaining states of the country over the next 18 months.
News18.com draws on the local news-gathering expertise of the ETV Network of news channels, whose Hindi services cover seven states.
People can now follow all of these news reports, in the form of video clips, instant updates, and text stories, on News18.com. The aim is to have coverage of local developments and issues will keep users fully informed about the home state and city.
Lakshmi Narasimhan, CEO, Web18, said, “News18 is a completely fresh approach to covering news online. With Internet penetration and smartphones users galloping in tier 2 and 3 towns, it is important to provide a convenient platform to consume news.