J Shekar has been appointed in as CEO of Polimer TV. He will be reporting to PV Kalyanasundaram, MD, Polimer TV. Shekar will be based in Chennai. His last stint was with Maa TV as COO for three years.
Sources said the news and said that Shekar will be joining on February 3, 2014.
He has more than two decades of experience in the media and marketing industry. He had started out with the Zee Group as Regional Director for CitiCable Network, taking care of distribution. He then moved to Zee Telugu, where he headed sales for Zee Tamil, Zee Telugu and Zee Kannada.