Star India Pvt. Ltd, media mogul Rupert Murdoch’s Indian Television Company, has got its hands on one of the only two key cricketing properties it doesn’t own in the country, strengthening its dominance over one of the world’s richest sports media markets.
Cricket generates an estimated Rs.1,400-1,500 crore in advertising in India in a non-Cricket World Cup year.
On 28 January, Star India announced that it had licensed digital distribution rights for the 2014 edition of the Indian Premier League (IPL) from Times Internet Ltd, the digital arm of The Times of India Group. The deal gives it access to the digital rights for the Indian Premier League (IPL), the popular Twenty20 tournament organized by the Board of Control for Cricket in India (BCCI).
Put simply, the deal could mean that Star can now show IPL matches on its iOS and Android apps. Last year, it launched an app for iOS and Android devices that made it possible for people to subscribe to live TV feeds for specific matches and series.