Zee Media Group has launched Zeegnition, a consolidated vertical for all its automotive related news, today. The brand will disseminate the automotive news via print, television and digital media. The main focus is to cater to the automotive world in a format-neutral approach where nothing is lost in translation.
The main thrust of brand Zeegnition will be on the digital format and Adil Jal Darukhanawala will be its editor-in-chief. The group has also launched a new web portal, http://www.zeegnition.com/.
On the print side, it will roll out a weekly dedicated page to automotive news in its English daily, DNA. On the television front, it has done away with its show Wheelocity on Zee Business, and instead will bring Zeegnition starting tomorrow at 9.30 pm.
The marketing campaign for the brand includes support on the print media with regular advertisements in DNA. The group had been running a teaser campaign on Zee Business to announce Zeegnition. It is also being promoted on Facebook (https://www.facebook.com/Zeegnition) along with the portals of Zee Media Group and India.com.
The group plans to launch the on ground promotion in the next phase of its marketing.