BARC and Civolution ink an agreement to provide audio watermarking technology

Broadcast Audience Research Council (BARC) has inked an agreement with Dutch based technology and solutions provider Civolution to provide watermarking technology to the world largest audience measurement platforms.  

The agreement has done because BARC has earlier chosen the TV-meter system of Mediametrie, the audience measurement company for television, radio, cinema and the internet. The two companies will build the technology framework for audience measurement solution for BARC.

Civolution’s audio watermark install in TV soundtrack prior to broadcast. Upon airing, the content is identified by Médiamétrie’s TV-meter in real time. In addition to granular measurement of the content being watched, the solution features support for catch-up TV. 

The technology provides cross-platform audience measurement and will enable mobile device measurement, triggering the creation of new services and reduction in operating costs.

BARC aims to address a population of over one billion, of which over 600 million have access to television in some form. This will be the first fully digital audience measurement system employed directly by the Indian broadcast industry and is scheduled to commence operations towards the end of this year.

BARC CEO Partho Dasgupta on the agreement stated that, India has one of the largest TV audiences in the world so it was critical for us to create an audience measurement system that is gold standard. By leveraging Civolution’s and Médiamétrie’s expertise in audience tracking, technology and analytics, we can now study viewers’ TV habits in precise detail, enabling broadcasters and advertisers to implement efficient strategies to reach their target audience.

Source: http://cablequest.org/news/national-news/item/4341-barc-and-civolution-ink-an-agreement-to-provide-audio-watermarking-technology.html
Source: http://cablequest.org/news/national-news/item/4341-barc-and-civolution-ink-an-agreement-to-provide-audio-watermarking-technology.html