Friday, 25 April 2014

59% of Facebook’s ad revenues in Q1 2014 were from mobile ads

Mobile advertising now represents 59% of Facebook’s advertising revenues which was at $2.27 billion for the quarter. This translates to mobile advertising revenues of around $1.34 billion for the quarter.
This is almost double of 30% contribution in the same quarter last year. Note that Facebook had zero mobile advertising revenues while going public about two years back.
While Facebook hasn’t disclosed any region-wise split for its mobile revenues, the company mentions that Asia contributed about $333 million of overall advertising revenues during the quarter.

Source: http://cablequest.org/news/new-media/item/4711-59-of-facebook%E2%80%99s-ad-revenues-in-q1-2014-were-from-mobile-ads.html
Source: http://cablequest.org/news/new-media/item/4711-59-of-facebook%E2%80%99s-ad-revenues-in-q1-2014-were-from-mobile-ads.html

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