Mobile advertising now represents 59% of Facebook’s advertising revenues which was at $2.27 billion for the quarter. This translates to mobile advertising revenues of around $1.34 billion for the quarter.
This is almost double of 30% contribution in the same quarter last year. Note that Facebook had zero mobile advertising revenues while going public about two years back.
While Facebook hasn’t disclosed any region-wise split for its mobile revenues, the company mentions that Asia contributed about $333 million of overall advertising revenues during the quarter.