Thursday, 17 April 2014

CNBC-TV18 inks agreement with TCS and Twitter for elections

CNBC-TV18, India's leading business news channel, has tied up with the country's largest software services firm Tata Consultancy Services (TCS) for its newly launched app, iElect, which helps users gain social insights into the ongoing Lok Sabha polls.
Through this partnership, CNBC-TV18 will be using the analysis and the data from the app in its election related programming, through the day, on its various shows, to bring to its viewers insights on what's being talking about, who's making news on social media, and other interesting data nuggets.
Speaking on the partnership, CNBC-TV18 managing editor Shereen Bhan said that, "These elections are landmark, in the sense that we are all seeing a lot of Indians having conversations and voicing their opinions online. It would be interesting and extremely insightful to be able to gauge the sentiment of Indians in this new age of social media."


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