The ICC Twenty20 World Cup and Asia Cup cricket competitions plus March Madness basketball have all contributed to a record-breaking March for sports broadcaster ESPN in the UK.
Indeed according to data from independent research firm comScore, cricket fans spent more time on ESPNcricinfo than the next nine major sites combined, and on average 14 times longer than BBC Sport Cricket. ESPNcricinfo's total minutes increased by 226% compared with 2013.
ESPNcricinfo's performance in the UK was said to be a reflection of strong global performance, as cricket fans logged more than 1.1 billion minutes with the site in March, a new record for the brand and a 149% increase on last year's total. The site captured more than 75% share of the time spent by fans on cricket sites throughout the month
The ESPN Player on-demand streaming service also enjoyed a successful March, thanks mainly to the March Madness tournament with subscriptions up 34% throughout the month, marked by annual pass subscriptions growing by 88% and monthly pass subscriptions increasing by 20%.
General sports fans were also more engaged with ESPN Player, the company's signature broadband service in the UK and across Europe, the Middle East and Africa, delivering exclusive premium sports content live and on-demand. ESPN Player content showed 84% growth in total minutes and a 40% increase in page views. Unique users on desktop and tablet increased by 36% over the same period, with tablet use showing particular growth.