Dish TV on 26th April along with 27 Bengali channels has brought Zing in the North Eastern state of Tripura.
With the motive to build its presence in the regional markets with price sensitive subscribers in phase III and IV of digitisation, this is the third state after West Bengal and Odisha where Dish TV is launching the service.
Playing up to its strength of cobbling together a wide range of regional-language channels for large language-oriented TV viewing culture, Zing is offering 27 Bengali channels in Tripura. The three packs are kept at the same price points as Bengal and Odisha markets Utsav Pack for Rs 349, Anando Pack for Rs 249 and Shubharambh Pack for Rs 175 all inclusive of taxes. The Zing Digital connection is available for Rs 1099 plus Rs 200 installation charges.