As social media has been playing big role in this election, with every political party using it and users often relying on it to track political activity. Multinational companies see this as a big opportunity to reach out to voters and build their brands among them.
Google, Microsoft and Twitter have been early movers in riding the social media wave in the world’s largest elections. It’s easy to see why; as S Prakash, a software engineer puts it: Social media is an alternative to television to get real-time news on the elections.
Google has launched a ‘Know your candidates tool’ for the Lok Sabha Elections, while Microsoft has tied up with Network18/CNN-IBN to set up an analytics centre.
Similarly, Twitter and Tata Consultancy Services (TCS) have jointly launched an app to generate real-time social insights on the elections.