Sony Music Entertainment and Zee Music Co on 19th April had announced a world-wide deal under which the global music major will manage all digital assets for the Indian firm’s upcoming Bollywood releases.
With this announcement Sony Music will have access to all of Zee Music’s releases, including Holiday, Bang Bang, Bombay Velvet, Humshakal and Hawa Hawaii, the company said in a statement.
Commenting on the development, Sony Music India Marketing Director Sanujeet Bhujabal said: “This strategic association will provide a global foot print to all the prestigious releases. This is a huge opportunity and together we believe we will be able to provide the best of music entertainment to fans.”
Expressing similar views, Zee Music Co Head Anurag Bedi said: “Partnering with Sony Music will be mutually beneficial as we have a robust slate for this year which includes about 20-25 films, all of which are produced by leading production houses.”