Viacom18 group on 21st April has appointed Sujay Kutty as new business head to take responsibility of two new regional channels namely ETV Bangla and ETV Odia.
Sujay Kutty will report to Viacom18 EVP and head of ETV Kannada, ETV Bangla and ETV Odia Ravish Kumar.
ETV Bangla is a distinct No. 3 player in the market which is dominated by Star Jalsha and Zee Bangla. Despite big shows such as ‘Bigg Boss Bangla’, the channel has been unable to make any significant leap in the market.
Kutty was with Zee Entertainment Enterprises Ltd (ZEEL) for over 12 years in different capacities. He had joined ZEEL in December 2001 and looked after its English entertainment channels Zee Studio and Zee Café. Later, he was given the mandate to look after ad sales of Zee Cinema.