Tata Sky on 16th April had brought three new channels on it bouquet for Odisha market, these channels are- Zee Kalinga, Kanak TV and MBC TV.
Zee Kalinga is a recently launched Oriya news and infotainment channel from Zee Media Corp. The channel runs on a news plus entertainment format. Kanak TV and MBC TV, on the other hand, cover regional as well as national news.
Tata Sky chief commercial officer Vikram Mehra commented, “Expanding our offering with the three news channels is part of our endeavour to increase our spread of channels across all genres for our Oriya subscribers. One of the largest states in the East and an important market for digitisation, Odisha has been witnessing positive digital growth over the last few months.”