According to research from nScreenMedia, the leading analyst group covering media’s transition to multiscreen consumption, 84 per cent of US broadband consumers that have cut the cord are at least somewhat happy with their decision; 37 per cent say they are so happy they will never go back to the service.
In the report, nScreenMedia reveals that 17 per cent of US broadband consumers say they had pay-TV, but no longer have it. Ten per cent say they have never subscribed to pay-TV, and 74 per cent say they currently have the service.
“A growing group of broadband consumers are finding that life without pay-TV is not only plausible, but also pleasurable,” said Colin Dixon, Founder and Chief Analyst of nScreenMedia. “However, the digital video transition isn’t just affecting this select group. With more people watching YouTube than TV, it’s touching just about everyone.”
This is not good news for pay-TV service providers. Finding a way to appeal to this growing group of defectors will be challenging. While 31 per cent of the cord cutters said they missed TV shows they couldn’t find anywhere else, just 9 per cent of survey respondents said they missed sports channels. Sports is often cited as the main reason people stay with pay-TV. Worse still, 30 per cent were adamant that they missed absolutely nothing pay-TV offers.