Discovery Networks Asia Pacific will bring three new channels in India. These will include one Hindi entertainment channel and two HD channels.
While the Hindi entertainment channel is called ID – Investigation Discovery, the two differentiated HD channels are named TLC HD World and Animal Planet HD World.
ID will be dedicated to offering true stories of mystery, crime and suspense. Providing fascinating stories of human nature, the channel’s alluring series, in-depth specials and thought-provoking one-offs will challenge viewers’ perceptions and expand the Hindi entertainment genre.
With its dedicated 24-hour programming, TLC HD World will indulge the audience through its captivating content on destinations, personalities and trends.
Animal Planet HD World will bring alive the warm and intimate bond that exists between humans and animal kingdom. It will broadcast premiere content, scheduled as per Indian viewers’ preference with gripping on air packaging.
Rahul Johri, Executive Vice President and General Manager – South Asia, Discovery Networks Asia-Pacific said, “The launch of three new channels ID, TLC HD World and Animal Planet HD World demonstrates Discovery’s commitment to entertain Indian viewers and offer high-quality and differentiated programming.