A new real-time video analytics service, Streamhub, has been launched to give media firms actionable insights that can increase viewer acquisition and stickiness in key markets.
The platform is designed to deliver a 'comprehensive' view of how a video or live channel is performing minute-by-minute and across each and every viewer. By consolidating and displaying live feedback from multiple platforms on a dashboard, Streamhub is said to enable greater data-driven decision-making for content owners.
Data sources can include video engagement metrics from the broadcasters' own services and YouTube, social marketing metrics from Twitter and Facebook, and Web/app/traffic metrics from Google Analytics. Integration of custom metrics can also be provided as an additional service.
Now in beta, Streamhub is already being used by one of the world's largest public broadcasters to manage its online video and social data. It is being used to consolidate big data relevant to all the programmes, revealing key influencing factors that affect viewer engagement. Streamhub is also launching an experimental YouTube index as part of its Labs initiative that monitors the performance of TV programmes on the online video destination, allowing companies to get a feel for the relative popularity of TV content between legitimate and illegal uploads.