New research from Irdeto that explores consumer consumption patterns of video content confirmed top two reasons why people turn to piracy: lack of content availability and concerns over price. Two in three consumers in Australia, India and Singapore indicated that they are either 'neutral', 'unlikely' or 'extremely unlikely' to watch pirated video content, the survey also showed that concerns over security issues and poor quality pirated videos are major impediments to piracy.
Smartphones (62%) and Tablets (46%) are found to be the top two devices that consumers currently own or plan to purchase within the next year. The third most popular choice is Smart TVs (34%) – underlining a significant shift towards the growing use of smart devices and a rise of multi-screen viewing.
The survey was conducted among 1,600 nationally representative adults in Australia, India, Indonesia and Singapore, aged 18 and above in early May. It tackled important areas including consumers' video viewing preferences as well as factors influencing their decision to watch pirated video content.
Key Findings:
- On average, 29% of the respondents in Australia (40%), India (40%), Indonesia (9%) and Singapore (32%) indicated that they are 'unlikely' or 'extremely unlikely' to watch pirated video content while 27% of the respondents indicated that they are neutral.
- Most consumers are driven to watching pirated video content due to lack of content availability (39% in Australia, 34% in India, 36% in Indonesia and 44% in Singapore) and pricing concerns (19% in Australia, 29% in India, 36% in Indonesia and 30% in Singapore).
- Majority of the consumers across the markets surveyed either own or plan to purchase smart devices such as Smartphones (62%), Tablets (46%) and Smart TVs (34%) within the next year.
- Majority of the consumers in Australia (60%) and Indonesia (52%) watch video content only at home, whereas majority of the consumers watch video content either at home or at another location in Singapore (51%) and India (51%).
- When asked what would deter them from viewing pirated content, consumers in Australia (27%) cited protection of intellectual property (IP) as the main factor, whereas consumers in Indonesia (34%) and Singapore (32%) were most concerned with poor quality of pirated videos. In India, the top two factors were security issues (24%), followed by protection of IP (23%) and poor quality of pirated videos (23%).
Source: http://cablequest.org/news/international-news/item/5250-consumers-watch-pirated-content-due-to-lack-of-content-availability-and-concerns-over-price-irdeto-report.html
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