As per TAM data for the Hindi-speaking markets Colors once again reached to number three position with 366 million, up from 350 million. It displaced Life OK, which is back at number four with 319 million, down from 371 million.
Only SAB and Colors gained in viewership in Week 24, as the other GECs witnessed marginal to steep fall in their numbers.
Star Plus continued to stay strong at the top with 626 million GVMs, despite a 21 million loss from the previous week. Its total channel share also witnessed a marginal drop from 27.6 per cent to 27.3 per cent. Zee TV maintained its second position, with a fall of seven million GVMs. The third and fourth positions saw a change again with Life OK falling by 52 million and Colors gaining by 16 million to swap places.
In the movie genre: Zee Cinema reported 206,409 GVTs, up from 197,218 GVTs; Movies OK scored 142,870 GVTs, up from 139,727 GVTs; &pictures garnered 97,216 GVTs, up from 88,669 GVTs; Zee Anmol earned 65,919 GVTs, down from 70,721 GVTs and Max registered a fall, as it recorded 242,263 GVTs, down from 308, 987 GVTs.
Source: http://cablequest.org/news/programme-news/item/5269-cq-colour-and-sab-viewership-rise-tam-rating.html
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