Digital media company Defy Media has acquired Viacom’s gaming digital properties Addicting Games, GameTrailers and Shockwave, while in return Viacom has taken a minority equity stake in Defy.
Viacom and Defy, formed last year by the merger of Alloy Digital and Break Media, also entered into marketing and content syndication agreements to develop and distribute entertainment to their respective audiences.
Financial terms of the deal are not being disclosed. Approximately 20 Viacom employees will join Defy as part of the transaction; as a result, Defy Media will have a headcount about 250.
For Defy whose properties include popular YouTube channel Smosh — the addition of Viacom’s game-oriented websites will expand its ability reach to reach its target demo of 13-34 consumers. Defy’s other game channels include The Escapist and Gamefront.
“These outstanding brands (from Viacom) represent meaningful and diverse revenue opportunities we aim to expand across our existing brand portfolio,” Defy Media CEO Matt Diamond said.
Viacom, which owns youth-skewing cable networks including Nickelodeon and MTV, expects to benefit from Defy’s digital reach. In addition, Viacom plans to develop content and marketing campaigns geared around Smosh and the company’s other digital talent and personalities.
Source: http://cablequest.org/news/telecom-news/item/5196-cq-defy-media-acquires-viacom%E2%80%99s-digital-gaming-assets.html
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