Prakash Javadkar, Information and Broadcasting Minister (Independent charge) visited first time Doordarshan studio in Mumbai since taking charge of the ministry. He was accompanied by Prasar Bharti CEO Jawahar Sircar and Mumbai Doordarshan director Mukesh Sharma and met with staff and expressed his view about Doordarshan. He told them that he wants to make Doordarshan the first choice of all viewers.
“I want to see DD should be the first choice of the viewers and listeners. It should be able to compete with the private TV channels and win the hearts of Indians,” he said.
After visiting the Doordarshan studio he addressed media and said that, there is need for investing in infrastructure and better equipment in DD. “We will look into the budgetary allocations. Also, the hiring of employees, which had stopped, will be reviewed”.
Moving away from the area of public broadcasting, Javadekar announced that the ministry is taking new initiatives towards crowd sourcing. He said that soon government ads will not “look like government ads”.
“We spend money on advertising, so why not present the ad in a manner which touches the viewer? So we decided to adopt crowd sourcing. We will invite ideas from the public, and the winners will be awarded. The best idea will be used as a DAVP ad,” he said.
He informed that the project has already got off with the Centre’s “desertification programme” where 700 people sent in entries.
Source: http://cablequest.org/news/national-news/item/5205-cq-doordarshan-should-be-first-choice-of-viewers-javadekar.html
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