India’s leading multi system operators (MSOs) Siticable has decided to offer broadband and other value added services (VAS) to its customers. The network will soon launch SitiBroadband service in Kolkata.
Siticable currently has a cable customer base of around 12.5 lakh in the state. The MSO hopes to convert at least 10 per cent of this consumer base to 'SitiBroadband' service users. And to woo these consumers, Siticable will provide a combo pack and a value addition pack in the first year of the launch of the service.
“We have already invested in broadband. We are working on the price and package modality. In a digital addressable era, broadband and VAS will become an important differentiated offering,” says Siticable Kolkata director Suresh Sethiya.
“We are upbeat about our penetration and growth in West Bengal as our combo pack will be a value addition,” he adds.
Sethiya is enthusiastic about the new offering and hopes to develop it as a second major revenue source after it moved into the new digital regime where it has more direct control over the last mile customer. "We can now explain the consumers about the new service easily," he opines.