Multi Screen Media’s (MSM) English entertainment channel AXN India has announced a multi-year content deal with CBS Studios International. The new deal gives AXN access to all content distributed by CBS.
Multi Screen Media’s (MSM) English entertainment channel has signed a content deal with CBS Studios International. The new deal gives AXN access to all content distributed by CBS, including the exclusive rights to air some of CBS’s biggest existing television series.
Talking about the deal Multi Screen CEO NP Singh said that this deal will mark a memorable milestone in the journey of MSM. It has been our endeavour to create a differentiation for our viewers through product offering and innovations, both through our marketing and content novelties. The CBS deal allows us to more effectively build and deliver a rich library of content to our viewers, thereby strengthening the commitment of MSM to the Indian entertainment market.”
CBS Studios International president sales Barry Chamberlain stated, “We are thrilled to expand our relationship with AXN India and deliver more of our world class programming to audiences across India and the subcontinent. We have an exciting slate of new and returning content that will be right at home on the channel.”