The new logo has taken inspiration from the Rubik’s Cube for solving the structural problem of moving the parts independently without the entire mechanism falling apart, now looks like an intelligent puzzle waiting to be solved!” states the company through a release.
Designed by Famous Advertising, the logo aims to engage every customer with robust, intelligent, solid, comprehensive, accurate, reliable, transparent and accountable processes and possibilities.
Commenting on the development BARC CEO Partho Dasgupta said that the process of solving the puzzle which adds to the excitement and challenge of finally getting it right. This is exactly what we want our new brand identity to reflect. The idea is to enjoy every milestone in creating history while in the process of designing, commissioning, supervising and owning India’s Broadcast Audience Measurement System, which unarguably will be globally the largest and most modern system.