dB Broadcast on 29th July has announced the selection of Snell for a new multi-channel TV playout platform solution being built in the UK. dB Broadcast has selected Snell ICE to manage the project after a competitive tender process.
dB’s selection of the Snell architecture was based on success in deploying similar solutions in several previous projects for UK-based playout providers. Snell’s system will work in conjunction with a 3rd party enterprise DAM solution for media and workflow management, also selected by dB.
The solution proposed by dB includes external Network Attached Storage and a complete new Broadcast Network infrastructure, in addition to conventional baseband routing (Snell) and interfacing equipment (Axon).
Snell Morpheus automation is a proven, scalable, multi-channel solution enabling playout of up to 100+ channels. The Morpheus acquisition application supports VTR device and server port control for content acquisition and review. The highly reliable Snell ICE channel in a box solution supports both SD and HD playout including up and down scaling within the ICE device. ICE also features optional advanced 2D and 3D graphics functionality that integrates into the same ICE box and can be added as an upgrade if customer requirements change.
Commenting on the selection, Tom Swan Sales and Marketing Director at dB Broadcast, “We are delighted to be undertaking another Playout project in the UK and working in partnership with one of the industry’s leading vendors.”