After targeting the east of the country, Dish TV has trained its sights on the diametrically opposite part of India - Maharashtra - with its regional sub brand Zing. The western state has the highest penetration of TV viewing homes nationally.
Zing has been traveling the whole ring stretching over various towns and districts of Maharashtra right from Nashik to Ratnagiri to Aurangabad to Amravati over the past few days. It will however be focusing primarily in the heartlands and on areas where language consumption is very high; hence larger cities like Mumbai, Thane, Pune and Nagpur won't be exposed to the brand.
Earlier this year, Zing was launched in West Bengal, Odisha and Tripura. The aim is to provide a DTH offering that can compete with cable but with digital picture quality, stereophonic sound and at reasonable rates. There are three packs available – Utsav, Anando and Shubharambh that will have 16 Marathi channels such as Zee Talkies, Zee 24 Taas, Zee Marathi, Star Pravah, Mi Marathi, ABP Mazha, IBN Lokmat, Saam TV, Maayboli, 9X Jhakaas, Jai Maharashtra, TV9 Maharashtra, DD Sahyadri and ETV Marathi.
Estimates peg Maharashtra’s cable TV and DTH homes at around 4-5 crore with a consolidated amount of that being covered under the first two phases of digitisation.
The regionalisation of DTH also means that new channels need to be added when they come. Earlier this year the DTH operator secured additional transponder space on the newly launched SES 8 satellite, thus allowing it to add several more channels.
A couple of DTH operators are going high-tech and targeting premium viewers with 4K Ultra HD announcements, Dish TV, the oldest of them all, which is going desi and local.
Source: http://cablequest.org/news/national-news/item/5533-cq-dish-tv-adds-some-sub-brand-zing-to-maharashtra.html
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