Social Networking site Facebook has signed its first agency deal in India with WPP’s integrated media and marketing company GroupM. The partnership was signed during Facebook COO Sherly Sandberg's recent visit to India.
The collaboration will ensure better rates exclusively for GroupM clients on Facebook, better data and consumer insights along with combined research reports.
The deal is important for Facebook because India is the second largest and fastest growing market, after US and Canada.
Talking about the deal, Facebook India head Krithiga Reddy said, "Our partnership with GroupM will benefit clients to reach over 100 million people in India, 84 million on mobile — both smartphone and feature phone — and custom audiences within the 100 million in urban and rural India. "We’re excited about this wide-ranging collaboration which combines the strength of the world’s best global advertising platform with GroupM’s market-leading position to deliver personalized marketing at scale.”
According to GroupM South Asia CEO CVL Srinivas, "We are delighted with the Facebook partnership that can help unlock even greater value for our clients. This partnership adds to the set of enablers we have created over the years that can help drive digital adoption in our market."