National MSO DEN Networks, has now gone into sports activities .On 17 July it announced a creation of a subsidiary DEN soccer pvt ltd which will own Delhi Dynamos as one of the teams in the Indian super league (ISL).
The company has also tied up with Feyenoord Rotterdam, a leading football club and academy from the Netherlands. Feyenoord’s football academy has been voted as the best academy in the Netherlands for five successive years.
As part of the alliance with DEN, Feyenoord will share its immense knowledge of the sport and assist the Delhi Dynamos in overall development of its team, in addition to providing world class players and technical staff.
DEN aims to create a robust football ecosystem in Delhi and Northern Indian along with giving them a team they can support with pride. The team aims to get the support of all football fans in North India and unite them behind one name, Delhi Dynamos.
At the launch Sameer Manchanda,chairman &MD of DEN expressed his hope that the Delhi dynamos will inject pride and passion to all Delhites and football fans in the region.
The ISL, the franchise-based football league, is being spearheaded by IMG-Reliance and Star India. It is set to kick off in October and finish its first season in December 2014.
Source: http://cablequest.org/news/cable-news/item/5524-cq-mso-den-launches-its-football-team-%E2%80%98delhi-dynamos%E2%80%99.html
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