Tata Sky, launched its latest ad campaign ‘Ab Bachchey Seekhein TV se’ for kids. The ad is set out to convey the fact that while television is a great entertainment medium, which is a good learning aid, and helping children to be all rounder and above all grow out.
The campaign idea was based on the insight that people these days do not find time to watch TV.It is focussed primarily at the parents with children aged between 6 to 12 years, trying to break the myth most Indian parents have ie. ‘television is only mindless viewing for kids’.
One of the three ad films features a young boy stating an interesting fact on how to find out if the eggs are old or new. Similarly the other two ads have two kinder garden aged girls quizzing the audience on facts about ‘rhyming words to orange’ or ‘how to escape a leopard’ that catches you by surprise and leaves you with a smile. All the three ad films deliver the overarching message - Television is good!
Television and education are like chalk and cheese ,rather most will insist that TV gets in the way of education.
Source: http://cablequest.org/news/dth-news/item/5571-cq-tata-sky-launches-%E2%80%98tv-is-good%E2%80%99-campaign-for-kids.html
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