Google has acquired an instant messaging application startup called Emu. The company also acquired Directr, a business video maker.
The move was confirmed by the Emu team on its website. According to the announcement from, 25 August 2014, Emu will shut down the Emu app. It will no longer be available in the App Store and existing users won't be able to send, receive or download messages."
The Emu messenger app made its debut on Android in October last year, while the Emu for iPhone app came in April this year.
Notably, Emu uses artificial intelligence, machine learning, and natural language processing to help it understand the content and context of messages. It seems that Google with this acquisition has plans to improve upon its Google Now virtual assistant to compete with rivals like Cortana and Siri.
In the meanwhile, Google's YouTube unit has also acquired Directr, a mobile-video app startup. The Directr team made the announcement on its blog on 8th August.
Source: http://cablequest.org/news/new-media/item/5666-cq-google-purchases-new-startups-emu-and-directr.html
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