Multi Screen Media on 8th August has announced the launch of its third Hindi General Entertainment Channel-Sony Pal with aim to celebrate the joys of womanhood through its women centric programming and live various moments of her life.
MSM has hired Bollywood actress Juhi Chawla as the face of the channel. The channel will be aired from September 1 2014.
Commenting on the development NP Singh, Chief Executive Officer, MSM, said, “The channel’s core TG will be women across India in the age bracket of 15-34 years in B, C, D and E markets. Sony Pal will complement the other two GECs in our bouquet and will appeal to women who are looking for differentiated content.”
“We are adopting a market segmented strategy with Sony, Sab and Sony Pal and will appeal as a network to the advertisers. I am seeking the moon as I am very confident with the content and the positioning of the channel. But it is not about what I expect; it is about what the viewers’ demand and if we can meet them”, he added futher.
Source: http://cablequest.org/news/programme-news/item/5664-cq-msm-launches-3rd-gec-%E2%80%93-sony-pal.html
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