Multi system operator (MSO) DEN Networks has announced its joint venture with Jasper Infotech to launch a television channel, the entity that owns and operates the digital commerce platform, Snapdeal.com.
As per this 50:50 joint venture, DEN Networks will set up a television channel to be used as a market place platform for facilitating the sale of branded and unbranded merchandise and services, including vouchers offered by third party sellers subject to necessary approvals.
The MSO is currently busy setting up its internet broadband services in all leading metros. And according to a PTI report, it has already invested close to Rs 250 crore in the project, which will offer the broadband services in Delhi, Mumbai, Kolkata, Chennai, Pune, Lucknow and Ahmedabad in the first stage.
Source: http://cablequest.org/news/cable-news/item/5838-den-networks-enters-with-jasper-infotech-tele-shopping.html
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