Key findings of the Adobe Digital Index report show that more people watched more TV online than ever before. TV consumption across devices grew 388 per cent year-over-year (YoY) and programmers saw broader use as unique monthly viewers increased by 146 per cent YoY across browsers and TV apps. While online TV consumption remains fragmented across platforms, gaming consoles and OTT devices gained the largest percentage of market share and Android apps surpassed desktop browsers as access points for watching TV online.
The findings from Adobe’s Video Benchmark Report are based on aggregated and anonymous data from more than 1,300 media and entertainment properties using Adobe Marketing Cloud and Adobe Primetime. The report includes 165 billion total online video starts and 1.53 billion TV Everywhere authentications across 250 pay-TV service providers covering 99 per cent of pay-TV households in the US. The analysis also examined TV Everywhere content from 105 TV channels and more than 300 TV apps and sites.