The first of its kind 24-hour multi-genre channel “just for males” will beam into Indian homes from December 1st. Discovery has transformed its existing channel Discovery Turbo into a Premium English Entertainment Channel for Men expanding its content offering to reflect the new and emerging passions, desires and interests of the aspirational male audience.
TURBO will fill the vacuum in the Indian television space by catering to the growing segment of men seeking to live life to the absolute fullest. The channel will give its male audience a life changing inspiration and its content will push the boundaries of endurance, imagination and excitement. The refreshed TURBO brand will present content ranging from adventure, combat, DIY, hobbies, lifestyle, reality, trends, challenges, and auto. A one-stop destination for everything cool, real and entertaining, the channel programmes will be presented by the world’s most ingenious, daring and eccentric personalities. An action packed channel, the new TURBO will inspire the audience to attempt the impossible yet attainable.
The brand MAN-tra“MEN LIKE THAT” will be demonstrated through the channel’s exciting new logo, bold on-air presentation and above all, through its cool programming and bold personalities such as Mike Rowe, Joel Lambert, Les Stroud and Gary Humphrey and Bill Wu.
Rahul Johri, EVP & GM – South Asia and Southeast Asia, Discovery Networks Asia-Pacific said, “The refreshed TURBO will match the dynamic expectations of the Indian male audience seeking maximum out of every experience. The only specialised content channel in the English genre, TURBO reflects the promised benefits of digitalization. The Indian television landscape is ever changing and we have stayed ahead of the curve by recognizing the evolving trends and addressing them by creating new television genres and distinct audience segments. With its widened content offering, TURBO will offer an increased value to the affiliates and advertisers.”
Launched in January 2010, TURBO is available across all platforms including DTH platforms like Tata Sky, Dish TV, Airtel Digital, Videocon D2H and Reliance Big TV and Digital Cable such as Siti Cable, Hathway and DEN Networks.