Friday, 28 November 2014

Tata Sky launches ID on its basic pack

ID-Investigation Discovery, the first genre-specific Hindi entertainment channel is now available on basic pack of one of India’s leading DTH platforms, Tata Sky with immediate effect. All customers of TATA SKY can now watch ID on channel no. 135. 
In less than three months of its launch, ID has established a strong foothold in the Indian television industry reaching more than 30 million homes. Increasing its penetration, ID is available on leading digital and analogue platforms including Dish TV, Airtel Digital TV, Videocon D2H, Siti Cable, Hathway, DEN, GTPL, In-Digital, Digi Cable and now Tata Sky.
Aimed at the passionate Indian viewer, ID featuresfascinating TRUE stories of human nature. The channel’s alluring series, in-depth specials and thought-provoking one-offs will challenge viewers’ perceptions on crime and investigation.
Rahul Johri, Executive Vice President and General Manager– South Asia & South East Asia, Discovery Networks Asia-Pacific, said, “ID has been recognised for its distinct appeal, refreshing programming and unique positioning.We are delighted to have TATA SKY as our distribution partner and its viewers can enjoy the best investigativeprogrammes in Hindi in the comfort of their homes.”



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