Times Internet (TIL), a premiere digital product company and the digital arm of India’s largest media conglomerate, The Times of India Group, has added another partnership to its Times Global Partners (TGP) portfolio by inking a deal with Electus Digital, the digital creative and distribution arm of Electus. The strategic partnership for India includes Electus Digital websites CollegeHumor.com, Dorkly.com and WatchLOUD.com. The alliance was brokered by TGP, who will be responsible for growth and monetization of the three Electus Digital websites sites in India as part of the deal.
A business unit of TIL, TGP partners with global digital companies across publishing, product and platform to help them launch and grow in India, APAC & ME. TGP has already rolled out the Indian editions of AskMen, Gizmodo, Lifehacker, TechRadar, Remodelista, ReadWrite, Business Insider & IGN and has tied up recently with Huffington Post and Advertising age for their India edition.