Tata Sky, the leading Direct-to-home service provider in the country and UNICEF announced their joint initiative to promote quality learning in a protective environment using the 'Child-Friendly Schools and Systems' (CFSS) package.
Supporting the UNICEF cause, Tata Sky will offer its platform to raise funds from subscribers facilitating the CFSS package. Tata Sky subscribers would be able to donate either Rs. 20/- or Rs. 50/- per recharge by simply giving a missed call on the two numbers (090154 90154 and 09015690156 respectively) allotted specifically for this cause.
With the launch of this three month long initiative, Tata Sky reinforced its philosophy, of focusing on creating a platform for children's educational and holistic development. For Tata Sky, supporting UNICEF's program on improving the quality of learning in a protective environment is another step in that direction.
UNICEF India Celebrity Advocate, Kareena Kapoor Khan will support the communication campaign for the initiative which includes promotional films, mailers, and social media and advocates that every child should have the right to quality education.