The Broadcast Audience Research Council (BARC) India is getting ready to rollout the services (like AdEx of TAM) by 1 March, 2015, as reported in the media.
This preponement is being done to avoid a rating dark period, the industry was a little worried about as it would have impacted their billing business.
Currently, BARC is tracking 350 channels for spot monitoring services like AdEx of TAM.
Source: http://cablequest.org/news/national-news/item/6487-barc-to-prepone-launch-of-spot-monitoring-services-from-march.html
Source: http://cablequest.org/news/national-news/item/6487-barc-to-prepone-launch-of-spot-monitoring-services-from-march.html
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