Kiosk-based content provider Redbox has extended its 28-day window rights for Warner Bros Blu-ray Disc and DVD titles through to March 2017.
At the end of 2014, Redbox's Digital Marketing Network spanned 90 million touch points, including 39 million email subscribers, 27 million app downloads, 16 million unique monthly visitors to redbox.com, six million SMS subscribers and nearly two million Redbox Play Pass members. Redbox's national footprint of nearly 35,000 locations generates more than 350 million impressions at retail each week.
"As America's destination for new-release home entertainment, Redbox is pleased to establish a new deal with Warner Bros that allows us to continue to add value to our customers and content creators," said Redbox president Mark Horak. "Redbox remains committed to driving substantial industry revenue and providing consumers with affordable access to new-release movies."
"Redbox is an important partner," added Warner Bros World Wide Home Entertainment Distribution president Ron Sanders. "And I am very pleased that we have finalised a new two-year agreement."