Sun TV and HOOQ, the video-on-demand service has signed a content deal to offer several regional movies and TV shows on the VOD platform.
HOOQ, which recently entered the Indian market, claims to have over 30,000 hours of movies and TV content. It will now carry Sun TV’s library that includes a mix of films from Tamil, Telugu, Malayalam and Kannada languages.
Peter Bithos, CEO, HOOQ, said, “We are proud to partner Sun TV Network. Their extensive library with titles from Tamil to Malayalam will help us ensure we have something for everyone in India. More importantly, we want our customers to continue to enjoy the largest and best catalogue of Hollywood and Indian content of any service available today.”
SL Narayanan, CFO, Sun TV Network, said, “We are excited about the possibilities arising out of our association with HOOQ, a digital distribution platform of impeccable lineage. Sun TV holds a large library of blockbusters and timeless classics with enduring appeal.”