Viacom18 announced Saugato Bhowmik’s appointment as the head of its Integrated Network Solutions (INS) business unit. INS has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres.
Bhowmik takes on the change from Jaideep Singh who will be moving on from the organization. Along with this new role, Bhownik will continue to head the Consumer Products business line at Viacom18.
Live Viacom18 has launched successful IPs like VH1 Supersonic, MTV Bollyland, Nickelodeon Kids Choice Awards, Emerge, MTV Xtreme and Comedy Central Chuckle Festival.