Tuesday 5 December 2017

CII-BCG report depicts rosy picture of M&E sector; 7-8 lakh new jobs in coming years

According to a CII-BCG report which was released at the 6th edition of The Big Picture Summit, the Indian media & entertainment (M&E) industry will grow at a rate of 11-12%. It will create 7-8 lakh new jobs in the next five years, according to report.


BCG Partner & Director Kanchan Samtani commented:  “It’s the need of the hour, for the industry to identify the creative, technological and analytical skills that will be required over the next 5-7 years to restructure its business model for the upskilling exercise. The talent agenda is the key aspect for the expansion of the sector.”

The report also mentions the key drivers of growth for the M&E sector which are growth in rural demand and media consumption, capturing more time of digitally connected consumers, and strategically supplying to segmented audiences.

As a matter of fact, the Indian M&E industry grew 10% from 2011 to 2017.

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