Friday 1 December 2017

I&B Ministry may clear a proposal to make IPL live feed available on DD

Star India may have to share its live feed of IPL with state broadcaster Doordarshan, as the I&B ministry is working on a proposal and may clear it soon. As a matter of fact, Star India bought the television, digital, Indian and global media rights of IPL for the next five seasons for Rs16,347.50 crore. 


As per media sources, the I&B ministry had asked the sports ministry to look into the proposal.

IPL will begin its fresh season in 2018 and will have to share the live feed of the tournament with public broadcaster PrasarBharati under the Sports Broadcasting Signals (Mandatory Sharing with PrasarBharati) Act, 2007.

As per the Sports Broadcasting Signals (Mandatory Sharing with PrasarBharati) Act, 2007 (and a 2012 notification), all private broadcasters are required to share live broadcasting signals of sporting events of “national importance” with PrasarBharati simultaneously, to enable the public broadcaster to re-transmit them on its terrestrial networks and direct-to-home (DTH) networks.

But later the Supreme Court passed an order saying said PrasarBharati cannot share the feed it gets from rights owners such as Star on Doordarshan channels that are carried by cable operators and private DTH platforms.

The revenue sharing pattern: DD gets 25% of revenue it generates from advertisements while 75% of revenue generated by it goes to the broadcasting rights holder.

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