Kinsane, which is a ‘digital first’ company that creates content for kids aged 2-11 years in numerous languages, and distributes that content globally through a variety of advertising, subscription and transaction-based revenue models, has raised $2.5 million from angel investors to launch 8 new shows, 100 games this year. This also includes creation of 30 new characters.
According to Kinsane’s chief mentor Neeraj Bhargava, “We are seeing major disruptions globally in the digital media space. Television viewing is gradually declining and content consumption is being revolutionized. According to a parent survey conducted by DHX/IPSOS, 72% of kids across U.S, U.K, and Canada watch content on streaming services such as YouTube and Netflix. The digitization of content has made content consumption global and omnipresent. The next leader in content will almost certainly be born digital and Kinsane aspires to be the gamechanger in the kids’ content space.”
Kinsane aims to create a wide variety of videos and games featuring endearing and original characters that become global, iconic brands. The goal is to take these brands, established in the digital space, and propagate them further through non-digital channels such as film, television, concerts and merchandising.
Kinsane aims to create a wide variety of videos and games featuring endearing and original characters that become global, iconic brands. The goal is to take these brands, established in the digital space, and propagate them further through non-digital channels such as film, television, concerts and merchandising.
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