Clyde D’Souza, the programming head of 9XO, has been given an additional charge of 9X Media; he will handle the programming. D’Souza joined 9XO when it was launched and contributed for the Channel such as 9XO Fan wars, 9XO Hook, Tweetdown, 9XO Social Screen, O Bot, and Insta Top 10.
Commenting on his role, 9X Media chief programming officer Amar Tidke said, “He has great knowledge and experience of creating content that appeals to a varied audience especially the youth. His innovative content ideas on 9XO have made the Channel extremely popular among the viewers. Clyde’s elevation to 9XM will bring fresh programming ideas in the Channel, further strengthening 9XM’s popularity and viewership.”
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