The much anticipated first GEC by Discovery, Discovery JEET will be launched on 12 February. According to Discovery, the JEET will break the clutter in the Hindi general entertainment channel (GEC) arena. Initially, there will be five hours of daily programmes, out of which three hours will be original programming.
Karan Bajaj, Senior Vice-President & General Manager- South Asia, Discovery Communications India, said: “We started speaking about entertaining and inspiring content in all our sales pitches a while ago, but the moment we started showcasing rushes of our shows to advertisers, the response started to change dramatically as they were able to experience Discovery JEET’s line-up of dramatic, compelling stories of real, relatable characters presented in a cinematic, larger than life format.”
Discovery JEET will be available in Hindi, Tamil and Telugu.
As reported earlier by Cable Quest, JEET will be launched with the highest-ever distribution of more than 100 million households in the history of GECs in India, has already signed up Netflix as the exclusive global OTT platform.
Discovery JEET will be available in Hindi, Tamil and Telugu.
As reported earlier by Cable Quest, JEET will be launched with the highest-ever distribution of more than 100 million households in the history of GECs in India, has already signed up Netflix as the exclusive global OTT platform.
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